As the 2nd highest demographic of mobile gamers, the Indian mobile gaming market seems to be booming. In fact, we might overtake China soon. So are revenues from mobile gaming as promising? Not really.
To put things into perspective, the Indian gaming industry is valued at USD 890 million. Out of this, various sources say that 60% comes from real money gaming with Poker, Rummy taking the lead.
Indians don’t want to spend a lot on in-app purchases in mobile games while the ad revenues have not been promising at all because the Indian digital ads market is the only 1/10th of China.
However, in the last few years, the growth of fantasy sports mobile games has proved that Indians like to bet and spend money on a sport they love. Close to 20 million users in India, fantasy sports offer real money tournaments
People spend money on games of skill
The cricket-loving demographic in India is largely interested in playing fantasy sports which are considered as ‘game of skill’ as per the Indian law. Other games of skill such as Candy Crush Saga, 8 ball pool, PUBG, and Carom are also quite popular in India.
Indian fantasy sports app market
For starters, there are quite a few Indian leagues that have inspired fans to start playing fantasy sports. Apart from the cricket-focused Indian Premier League, there’s soccer-focused Indian Super League (ISL), Indian Badminton League (IBL) and the Pro Kabaddi League. Guess what? There are fantasy sports mobile apps available for all of these.
India’s biggest fantasy sports mobile app is Dream11 that’s claiming to have 6 crore user base that’s playing not only cricket but also basketball, football, and hockey. Then there’s HalaPlay that offers cricket, football and kabaddi. There’s Mobile Premier League that signed up Virat Kohli as their brand ambassador. Then there’s Gaming Monk, Ballebazi, My11Circle and so on.
In addition, some of the fantasy sports app startups have been funded by Alibaba-backed PayTm, Tencent, YouZu, Nazara, Sequoia, and the likes. The reason why despite that mobile revenues have not grown in India, fantasy sports still have a promising future in India is because fantasy sports apps offer users a chance to use their skill or knowledge.